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Resources: Messaging Resources

  1. ACA Messaging Recommendations - 1/2012 Memo to State Partners

    January 9, 2012

    By Ed Walz

    Type: Messaging Resource

    A brief set of talking points recommended for use by state advocates to connect successful implementation of the Affordable Care Act with a track-record of success covering uninsured children through CHIP and Medicaid. These talking points were ...

  2. Dr. Westen's Budget Summit Messaging Presentation

    July 14, 2010

    By Dr. Drew Westen

    Type: Messaging Resource

    At the First Focus Children's Budget Summit, Dr. Drew Westen, nationally renowned messaging expert, presented highlights from public opinion research completed with First Focus that was aimed at identifying the most effective language to use when ...

  3. Message Memo: Speaking of Children...

    July 14, 2010

    By Dr. Drew Westen

    Type: Messaging Resource

    Dr. Drew Westen provided this memo to participants at the First Focus Children's Budget ...

  4. Strategic Messaging: Making Children a National Priority

    January 25, 2010

    Type: Messaging Resource

    First Focus collaborated with messaging expert Dr. Drew Westen, to identify messages that effectively communicate the needs of America’s children in a way that will resonate with policymakers, media, and the ...

  5. The Children's Health Lexicon

    August 13, 2009

    By First Focus

    Type: Messaging Resource

    First Focus released the findings in a new resource, A Lexicon for Children's Health: Making Children a Priority in Health Reform. The document identifies the best language to use when communicating about the health care needs of ...

  6. Effective Messages to Protect Children in Health Reform

    August 13, 2009

    By First Focus

    Type: Messaging Resource

    This document outlines talking points that convey the importance of protecting children in health reform. Use them in speeches, OpEds, Letters to the Editor, action alerts, letters to Members of ...

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